Aimed at library staff seeking to create and maintain a public-access Web site, this manual addresses both practical issues and standards and principals relating to online information access and delivery. The author, a contributing editor to Public Libraries' "Tech Talk" column, offers sensible and field-tested advice for any institution planning to establish an online presence. Several chapters discuss content, and what is notable is that equal consideration is given to information services (databases, digital collections, etc.) and reader's advisory (staff- and patron-generated reviews, live-chat book groups, etc.). An entire chapter discusses how to diversify content to reach specific audiences, such as business professionals, non-English speakers, teachers and teens, or, for academic sites, alumni, faculty, and distance-education students. Appendixes provide a sample editorial calendar, a detailed list of Web management resources, and an extensive bibliography. This succinct guide should be required reading for all aspiring library Web masters. RBBCopyright © American Library Association. All rights reserved